BOLD ingredients
What's inside. And why.
Every sachet carries 6 electrolytes, 5 vitamins and zinc. Tap what you need help with and see exactly which ones carry it.
Find your fix.
Tap what your day actually looks like. We light up the ingredients that carry it, and show you the study behind each one.
NO 01In every sachet
Sodium + Chloride
the sweat tax, paid back
The two salts you lose first when you sweat. They are the reason an electrolyte drink rehydrates you differently from plain water, which is exactly what the research on rehydration keeps finding.
Helps with
The science, in plain words+
- Sodium and chloride support normal fluid balance, the thing 45 degree days drain fastest.
- Fluid balance is the base layer under normal muscle function.
- Electrolyte solutions outperform plain water for rehydration (Von Duvillard et al., Nutrition Journal, 2004, 350 citations).
350 citations behind the electrolyte case
NO 02In every sachet
Potassium
sodium's quiet partner
Sodium works outside the cell, potassium works inside it. Together they hold the balance that keeps muscles and nerves firing the way they should through a long, hot day.
Helps with
The science, in plain words+
- Potassium supports normal muscle function (Lindinger and Cairns, 2021, 88 citations).
- Potassium supports a normal nervous system.
- Works with sodium to support normal fluid balance when you sweat.
For the Friday hike and the Monday recovery
NO 03In every sachet
Magnesium
the 3pm insurance policy
The mineral long days run on. It sits behind hundreds of processes in the body, from how your muscles fire to how sharp you feel in the fourth meeting of the afternoon.
Helps with
The science, in plain words+
- Magnesium supports normal psychological function and contributes to the reduction of tiredness and fatigue (Laires et al., 2014).
- Supports a normal nervous system, which is why it is the classic wind down mineral.
- Contributes to the reduction of tiredness and fatigue.
- Supports normal muscle function.
- Supports normal psychological function.
77.5mg per serving, 25% of your daily need
NO 04In every sachet
Calcium + Phosphorus
the structure crew
Everyone files these under bones. They are also working electrolytes: calcium helps muscles and nerves fire, phosphorus helps your cells turn food into usable energy.
Helps with
The science, in plain words+
- Phosphorus supports normal energy metabolism.
- Calcium supports normal muscle function.
NO 05In every sachet
Coconut Water Powder
the part most brands skip
Real coconut water powder, not a flavouring. This is the ingredient BOLD adds that most electrolyte brands leave out, and it is where the 244 citations in our headline claim actually come from.
Helps with
The science, in plain words+
- Coconut water shows superior fluid retention versus plain water (Kalman et al., Journal of the International Society of Sports Nutrition, 2012, 244 citations).
- Natural source of potassium, part of the same rehydration story.
- A real fruit powder, not an artificial flavour.
244 citations, the ones in 4X faster than water
NO 06In every sachet
B Vitamins
B5, B6 and B12
Three vitamins sitting at the centre of how your body turns food into energy and how clear your head stays doing it. B5, B6 and B12 each at 30% of your daily need in one sachet.
Helps with
The science, in plain words+
- B6 and B12 contribute to the reduction of tiredness and fatigue.
- Vitamin B5 supports normal mental performance.
- B6 and B12 support normal psychological function.
- All three support normal energy yielding metabolism.
- Long flights drain you. B vitamins support normal energy metabolism while you rehydrate.
Vitamins B5, B6 and B12, each 30% of your daily need
NO 07In every sachet
Vitamin C + Zinc
the defence duo
The classic defenders, and quietly the two that show up in the mirror. Vitamin C is behind collagen, the protein skin is built from, and zinc is one of the few nutrients with approved claims for hair, nails and skin all three.
Helps with
The science, in plain words+
- Vitamin C and zinc both support normal immune function.
- Zinc contributes to the maintenance of normal hair and normal nails.
- Vitamin C supports normal collagen formation. Zinc supports normal skin.
- Airports, planes, recycled air. Immune support for the road.
- Vitamin C also contributes to the reduction of tiredness and fatigue.
Zinc: hair, nails and skin, all three
NO 08In every sachet
Vitamin D
sunshine, sealed in a sachet
You live in one of the sunniest places on earth and still spend most of the day indoors under AC. 82.5% of UAE residents are Vitamin D deficient (Singh et al., Frontiers in Immunology, 2019). We are not going to claim we fix that in one sachet. We put 30% of your daily need in every serving.
Helps with
The science, in plain words+
- Vitamin D supports normal immune function.
- Vitamin D supports normal muscle function.
- The deficiency stat is a UAE household problem, not a gym problem.
30% of your daily Vitamin D per serving
NO 09In every sachet
Stevia + Real Fruit Powders
sweet, without the sugar
The reason BOLD tastes like something you actually want to drink, with no added sugar. Sweetness from a leaf, flavour from real fruit powders. Stevia safety has been through 213 studies.
Helps with
The science, in plain words+
- Stevia safety reviewed across 213 studies (Momtazi-Borojeni et al., Current Pharmaceutical Design, 2017).
- Sweetness from stevia, flavour from real fruit powders, no added sugar and no artificial colours.
213 studies on stevia safety
One sachet. The whole squad.
The receipts.
and that is it
None of the junk.
No added sugar. Sweetened with stevia, flavored with real fruit powders. Nothing in the formula we cannot explain.
SHOP BOLDStill curious?
How do I use it?
Tear one sachet, pour into 0.5 to 1L cold water, shake and drink. Up to 2 sachets a day.
Does it contain sugar?
No added sugar. Sweetened with stevia and flavoured with real fruit powders.
Is it good for hair and nails?
Zinc contributes to the maintenance of normal hair and normal nails, and it is in every sachet. That is a maintenance claim, not a hair loss treatment, and we will not pretend otherwise.
Can my kids drink it?
Check the pack and speak to your doctor for children. What we can say: no added sugar, stevia reviewed across 213 studies, real fruit powders, no artificial colours.
Where is it made?
Born in UAE, made in Germany, and delivered across the Emirates.
